Captured in a single take, All I Have to Give literally breaks the fourth wall, showing Hurts singer Theo Hutchcraft being stripped of everything - not only his possessions, but the artifice of the business, and even the characters he’s played in numerous videos, until all that’s left is his true self.
Incredibly, even though Hurts have shot many promos, this was Theo's first time trying to capture one in a single take. After I outlined the concept, we worked together to choreograph the video, which took around 18 full takes (plus a number of abandoned ones) to achieve the final result.